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Children should be encouraged to spend as much time as possible outside to prevent them developing nearsightedness.

This is based on research that shows the percentage of Americans aged between 12 and 54 years old suffering from nearsightedness – or myopia – has increased from 25 per cent in 1970 to 41.6 per cent in 2016, The University of Michigan Extension has reported.

The National Eye Institute, together with the American Academy of Ophthalmology, has estimated that half the world will have myopia by 2050, as people are spending less and less time in direct daylight.

While genetics were originally blamed entirely, it is thought the condition would have died out over the years during the process of natural selection if this was the case.

Instead, Dr Christopher Starr, ophthalmologist from Weill Cornell Medical College, believes a lack of sunlight could be the reason behind this dramatic increase.

He suggests children spend one to three extra hours a day outside for them to get an adequate release of dopamine to prevent elongation of the eye. This is stimulated by light, so those who are not exposed to enough daylight have eyes that are more elongated, and therefore, suffer from myopia.

In addition to this, bright outdoor lighting is good for eye health as it helps maintain the correct distance between the lens and the retina. This encourages the eyes to learn how to focus on far away objects more.

If parents do not take this advice their little ones could suffer, with bad eyesight becoming a growing problem all over the world.

According to the Clearly mission, as many as 2.5 billion people have untreated poor eye sight, without access to glasses or contact lens cases to help them see better.

Ok, so perhaps Leonardo da Vinci didn’t quite invent the concept of contact lenses as we know them today, but he is often credited as being the one who came up with the original idea, way back in 1508 and his Codex of the eye, Manual D.

In this worthy tome, the Renaissance painter described how corneal power could be altered directly if someone submerged their entire head into a bowl of water, or if a glass hemisphere filled with water was worn over the eye. While Leonardo didn’t put forward this idea as a way of correcting a person’s vision, it’s not exactly a stretch to say that the concept was later adapted by other forward-thinking members of society later down the line.

Descartes was one of these and come 1636, he came up with the idea of using a glass tube with liquid in it and one end made of clear glass that was intended to correct vision when placed in direct contact with the cornea. However, this wasn’t particularly practical since it made it impossible for people to blink.

Anyone with bad eyesight had a bit of a wait on their hands as it wasn’t until 1887 when F E Muller, a German glassblower, first came up with an eye covering that could actually be seen through. Come the 1950s, the very first corneal lenses were developed that could be worn for up to 16 hours a day. They were quite expensive and pretty fragile, and it wasn’t until the 90s that silicone hydrogel contact lenses came onto the market… the lenses that we know and love today!

Need a new contact lens case? You’re in the right place. Check out our website today .

Optipak produced a Specsavers branded flat topped DigiCase for us as a promotions giveaway. The campaign was really well received and the service from Optipak was extremely professional. Thank you.
Werner Ingram - MarketingSpecsavers SA
Optipak produced a fully customised and branded DigiCase for our Spanish and Portuguese markets which was produced and delivered well within our specified budget and time line.
Luis Martinez - MarketingGeneral & Mias Optical
Optipak answered our brief accuratly and were able to provide us with a fully customised and branded retail pack for our Acuvue Oasys brand which was extremely well recieved by our customer base.
S Kavvalos - key accountsJohnson & Johnson Vison
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